Valentine's Day

Ok so V-day is just around the corner and I can't wait for it to be over with. Not that I don't like the day but it's just more than it needs to be. Take the Kay Jewelers commerical where the dad gives mom a Kay box and they kiss and then he writes "Kay" on it to give to some little girl he knows. Is that really the way our kids should see the day? That it is has to be from a certain store on a certain day to get the attention? That's just wrong.